The Kay Trust
Life Support Benefits Program Turning Care Into Action - One Promise at a Time.
This isn't just business - it's Ancestral.
Doing Things the Kay Way
What We Do
The Kay Trust is a mission-led social enterprise organically developed with a focus on sustainability and impact. What began as a personal promise from a daughter to her mother has grown into a powerful movement rooted in community, dignity, and care. We provide accessible end-of-life support, wellness assistance, and peace of mind to families - especially those often left behind. We believe everyone deserves to leave a legacy, and no family should face hardship alone. Today, The Kay Trust stands as a living tribute to Kay's strength, love, and values - carried forward by her legacy, and shared with others.
Who We Serve
We proudly support a diverse community - ensuring that underserved, underrepresented, and marginalized individuals have fair access to the care, resources, and support they need during times of transition or loss. Whether you're a small business owner, entrepreneur, freelancer, or individual passionate about preserving legacy - The Kay Trust was built with you in mind.
Our Mission
Our mission is to stand in the gap - not just with financial assistance after a loss, but with ongoing programs that encourage healthy living, community wellness, and intergenerational wealth. We ensure funding is available when it's needed most - so families can honor their loved ones with dignity, respect, and the send-off they deserve.
Our Promise
We promise to walk beside you through life's hardest moments with compassion, dignity, and fairness. The Kay Trust carries Kay's Legacy - a mother, a caregiver, and an advocate devoted to equity, community, and honor. By extending Kay's Legacy, we protect yours - ensuring that no family stands alone and every loved one is honored with care. This promise extends to every member: to provide care rooted in unity, built on trust, and guided by legacy. At The Kay Trust, we don't just offer support - we uphold a promise to honor your loved ones as we honor ours.
From The Founder
"I promised my mom that I would live up to the principles she instilled in me and be all she believed I could be while keeping her memory alive. The Kay Trust is how I keep that promise. By protecting your family, I extend her legacy of advocacy, fairness, and care. Every family we serve is part of that living promise. I designed this program to walk beside each family at the end of life, just as I walked beside her at the end of hers, and to support the living legacy of those left behind - as her legacy supports me."-Vee Vee, Founder of The Kay TrustA promise given. A promise kept. The Kay Way.
Membership Benefits
Fixed Price
One flat annual fee no additional fees or costs.
Full Household Security
One membership safeguards your entire household up to 10 household members - doesn't have to be immediate family - so no loved one is left without support.
Prompt Direct Funding
Upon verification, funds are sent directly to the funeral home or service provider, chosen by the family.
Guaranteed Cremation & Burial Support
We provide direct financial support toward direct and full service cremation.
Accessible Entry
No medical bariers, no healthcare exams required, no debt or loans, no denials due to pre-existing conditions, affordable family-wide coverage, living support and legacy support.
Final Expenses Assistance
$500 in funding sent directly to the designated Legacy Contact for unexpected expenses, debts, etc.
Opportunities To Sign Up For
Additional Support Programs Including:
Mental Health & Grief Counseling
Hospice Support
Transportation Assistance
Prescription Reimbursement
And Many Other Programs
Additional support opportunities offered throughout the year to strengthen, support, and uplift our members.
Membership Plans
Buy Now pay later Plans availableklarna | afterpay | zip card
| Core Cremation Plan $75/year only $6.25 monthly |
|---|
| Covers up to $2,000 toward cremation. This amount typically covers most direct cremations in full and substantially reduces the burden of full-service cremations that include service, viewing, embalming, coffin, etc.) |
| Includes |
| -Up to $2,000 in funding toward cremation -Covers most direct cremations in full -Includes household coverage (up to 10 members) -Can be applied toward full-service cremation to ease costs -May include celebration of life or a simple gathering depending on funeral provider -Affordable coverage and peace of mind -Access to addtional funding and programs (as available) |
| Membership Installment plans available at no interest once you prequalify below (no credit check required) |
Simple Pre-qualification
NO MEDICAL EXAMS, NO MEDICAL HISTORY, NO CREDIT REQUIREMENTS
Pre-qualification is only one question and
takes less than 60 seconds to complete!
Direct Cremation Vs. Full Service Cremation
| Type Of Burial | Included Services | How We Help |
|---|---|---|
| Direct Cremation | Includes body removal, transfer to the crematory, and cremation services. Usually no viewing or service - unless prepared separately. | Our Core Plan covers up to $2,000 in funding. Funds most Direct Cremation Services in full based on National and State averages of $800-$2,200. |
| Full Service Cremation Subsidy | Includes a visitation or wake, a service at either church or funeral home chapel, and basic cremation services (removal, transfer to crematory, and cremation). | Our Core Plan subsidizes the cost, funding up to $2,000 - that's up to 36% based on the national average of $5,523. Family pays for remaining costs after funding is applied. |
How It Works
NOTE: Funeral costs vary by provider and location. We are not a funeral home or service provider - our plans simply provide flexible funding so your family can choose the services that fit best.
No medical exams | no hidden fees | no debt no loans
Safeguard your family
Every plan covers up to 10 Members. Members do not have to reside within the same household, city, or state. Our plan covers immediate and extended family.
Cover Your siblings
Primary members only need to be 18 years of age or older and can include coverage for children.
Cover Your Grandparents
No denials based on age or pre-existing conditions. We welcome members of all ages.
Cover Your Best Friends
Protect each other's legacy with love, not just likes. This is a plan worth making it out the group chat.
peace of mind for your family
Cover those who matter most
Contact Us
Hours of Operation
Mon- Fri 10am-6pm Pacific Standard Time
Website
www.TheKayTrust.com
Email
[email protected]
LIVE CHAT
Use the LIVE CHAT feature on www.TheKayTrust.com website
to speak with our Care Team.
Partners/Corporate
Looking to partner with us?
Reach out we'd love to hear from you!
Submit Inquiries
For general questions.
Enrollment Assistance
Schedule a call back to receive help signing up or submitting forms.
Social Media
For Members
At The Kay Trust we are dedicated to meeting the needs of our members by providing practical support. We work to make the funding process affordable, quick, seamless, and effortless. Below are available resources you can use to manage your membership and request funding.
Loss Notification
If you've experienced a loss, please contact our Care Team by submitting a Loss Notification form below. Once submitted, we'll email you a secure link with the checklist of required documents and the form to request funding.
Household Update
Household updates can be made at any time. Just submit the Household update form and your records will be updated automatically. Only 10 household members allowed.
member portal
Access your customer portal directly. Your portal can be used to update your contact and payment information, review your invoices, or upgrade your plan. Sign-In required.
Note: Must use the e-mail you enrolled into the membership with.
Questions
Contact our Care team with any questions you have regarding membership, funding process, programs, and services.
The Kay Way
Our Core Values
Honor and Legacy
We honor those who came before us by protecting those who remain. This isn't just a business - this is Ancestral.
Equity & Fairness
Every member deserves dignity and equal access to support.
Compassion in Action
We do what we can, when we can, and always with integrity, transparency, and heart.
Justice & Integrity
We stand for what is right and advocate for the betterment of our members.
Community Care
We believe in the village - and where one doesn't exist, we build it. No need is too small, no hurdle too great. Every legacy is worth support and protection.
Future Focused
We belive in lineage preservation and the honor of upholding legacy. We invest in the legacy of every member, sustaining a foundation strong enough for the future generations to stand on.
Acknowledge & respect
We honor the weight of each member's challenges and treat them with the same respect and dignity we would extend to our own families. Every member is seen, valued, and cared for as more than just a number- but as Human.
fAQ
1. How do I report a loss?
Notify our Care Team within 14 days of a loved one’s passing using the Report a Loss form in your portal.2. How do I request support funds?
Use the Request Support form in your portal to access burial or cremation benefits. Funds are released quickly once approved.3. Who can use my membership benefits?Only household members listed on your plan are covered. Each individual may only appear on one membership.4. Can I update my household?
Yes. You can add or remove members anytime using the Household Update form in your portal.5. Is there a waiting period before benefits can be used?Yes. A standard waiting period of 12 months applies before new members can access full benefits. This will be outlined in your plan details.6. Are we a funeral home?No. We are not a funeral home or provider. We offer financial support to assist with burial and cremation expenses at the funeral home of your choice.7. Can funds be paid directly to a funeral home?Yes. At your request, we can release funds directly to your chosen funeral home or provider.8. What happens if I miss my membership renewal?Benefits pause until your membership is active again. To avoid gaps in coverage, renew or set up an installment plan before your expiration date.9. Can multiple claims be made under one membership?Yes — but only up to 1 per year per household for household members listed on your plan, and each loss must be reported within 14 days.10. What documentation is needed to request funds?You’ll need a death certificate of the deceased, or proof of relationship, drivers license, marriage license (if you are the spouse), etc., and a completed Funding Request form.11. Are refunds available if benefits are not used?No. Membership fees are non-refundable, as they secure access to pooled funds and program resources.12. How quickly are funds released?Once approved and verified, funds are generally released within 3–5 business days.13. Can I have more than one Legacy Contact?No. Only one Legacy Contact may be listed per membership, but you can change them anytime in your portal.
Join Our Village
The sun does not forget a village just because it is small.- African Proverb
It takes a village - and a village that pours into others preserves its own. If one does not exist, we build it. Every act of support strengthens The Kay Trust, helping families secure and protect their legacies while gaining access to essential care and resources.
Sponsor A Family
Give the gift of security. By sponsoring a household, you ensure they have access to vital support when it matters most. You may choose to sponsor one or more families yearly or as you can using the one-time option.
Have A sponsor?
Have a friend, family member, or organization sponsoring you? Great! Before we reach out to them, please complete a quick pre-qualification form to confirm your eligibility. Once approved, we'll send your sponsor everything they need to complete your enrollment.
Simple Pre-qualification
NO MEDICAL EXAMS, NO MEDICAL HISTORY, NO CREDIT REQUIREMENTS
Pre-qualification is only one question and
takes less than 60 seconds to complete!
Donate
Every dollar goes back into The Kay Trust fund to help more families and sustain vital programs. Contributions of any size make a difference.
Partner With Us
Businesses, organizations, and community leaders can partner with us to expand our reach and impact. Together, we can provide more resources and opportunities.
Refer & Share
Spread the word about The Kay Trust. Referrals, mentions on social media, and conversations with your community all help more families find us.
Affiliate Opportunities
Coming Soon! Join The Waitlist!
stay connected
Subscribe to our mailing list
About Kay
April 3, 1956 - February 22, 2021
Resilience
Born and raised in the Historic Westide of Las Vegas, Nevada - a community at the time marked by segregation, limited infrastruture, and systemic barriers - Kay and her siblings were raised by their maternal grandmother after the loss of their mother when Kay was just eight years old. She came of age during the height of the Civil Rights Movement, as Las Vegas witnessed the historic Moulin Rouge Agreement - an unprecedented step toward desegregation in casinos - and as Nevada faced rising calls for equity and justice. In the midst of these sweeping societal changes, Kay navigated her own personal struggles, including the loss of her younger sister, her aunts, uncles, and later, her father and grandmother. Life tested her with many hardships, but she carried each challenge with grace and resilience.
Mother & Entrepreneur
As a devoted single mother, she'd work full-time and take on extra gigs to provide for her daughter. She often relied on her entrepreneurial abilities and used her skills by providing hair care and styling services to friends, family, and neighbors. She also cooked and often sold out of her famous tamales and egg rolls, and would crochet blankets, hats, scarves, and outfits upon request, just to make ends meet — always finding a way to keep food on the table and provide what was needed. She never allowed struggle to define her.Determined to create a better life for herself and her daughter, she returned to school - still working full time - and secured work as a CNA, later becoming a Medical Assistant, and Phlebotomist. This decision allowed her to build a home in a better neighborhood where her daughter could thrive.
In the kitchen - one of her favorite places to be.
Service
Even while facing her own health challenges, she poured herself into others. In her life, she fed and cooked for her community, ensured over 80 families had food for the holidays, participated in several donation drives for the unhoused, clothed and poured life into several children, and always had a heart to give. Her life is a testament to service, compassion, and justice. She stood up for those who didn’t have a voice and protected the vulnerable. She believed the future lives in the people closest to us right now — and that the future is always worth protecting.
Her Transition
After battling cancer courageously for five years. She passed peacefully while on in-home hospice care at her daughter's home, with her daughter by her side until her final breath. She leaves behind her daughter, beloved grandchildren, and a host of loved ones, who carry her light forward.
Legacy
Kay was a leader, visionary, and a woman of impact — someone who stood for purpose, advocated for the vulnerable, and believed in creating spaces for others to be heard, seen, and not forgotten. Her values were clear: fairness, community, compassion, justice, and equity. Principles that have now become the foundation of The Kay Trust - a namesake social enterprise - in her name.Her story does not end with her passing. Instead, it lives on as the inspiration behind the programs of The Kay Trust — from financial assistance and wellness programs, to community care and legacy preservation. Not only do these programs reflect her deepest beliefs, but they also embody a daughter’s promise to uphold them. Every initiative stands as both her legacy and a pledge that no family should face hardship alone, and that every life is worthy of dignity, support, and remembrance.In Honor of KayA promise given. A promise kept. The Kay Way.
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